Workshop on "Design thinking"

As part of the EU project: "Increasing the employability of students through the improvement of the Center for Careers and Development of Professional Practice - CEZAR", the Career Center in cooperation with STEP RI d.o.o. organizes an online workshop on "Design thinking"

The workshop will be held on June 1, 2021 (Tuesday) starting at 4 p.m. via the Zoom platform.

 ABOUT THE WORKSHOP:

Design thinking is a creative process of finding solutions to business challenges, regardless of the activity and size of the organization. This methodology is successfully applied by everyone - from multinational companies, public administration to small companies and startups.

It is applicable in many situations, but one thing they all have in common - the focus of the solution is always the users and their real needs.

Design thinking arose in response to a challenge: how to get managers and engineers to think creatively and apply creative processes to address business challenges, especially when creating innovation and transforming business.

In addition to product and service innovation, the design thinking methodology creates benefits when applied to problem solving in customer service processes - from marketing and sales to delivery and service and reengineering of internal business processes and organizational relationships. 

At the education through theory and practical exercises, participants will get acquainted with the methodology and learn to use the methodology through 5 phases of implementation. Among other things, they will learn how to approach problem identification by working in a group. Furthermore, participants will learn to use creative thinking techniques, learn about prototyping methods and test their ideas. The workshop also includes introducing participants to other tools and their use for the purpose of implementing the design thinking methodology.

Content:

• Introductory methodology
• Presentation of phases of methodology on problem tasks
• Application of different techniques used in the methodology
• Discussion and conclusions

Due to the planned work in groups, the number of participants is limited, and applications are accepted until Monday - May 31, 2021, or until the place is filled via the ONLINE form available HERE.

The workshop is intended for students of the Faculty of Economics, University of Rijeka.

All active participants will receive a certificate of attendance at the end of the workshop.

ABOUT LECTURERS:

Anita Pribanić, mag. stud, eur., graduated in social entrepreneurship at the interdisciplinary study of International Cooperation and Economic Development at the University of Trieste, and as an associate on EU projects in Step Ri she works on projects in the field of social and economic innovation. She helps young entrepreneurs to start a business and leads trainings and workshops on alternative sources of financing, social entrepreneurship and design thinking.

Mario Vukelić, mag. ing., is a graduate engineer of logistics and management and an associate on EU projects in Step Ri. Working on projects to support entrepreneurship, the application of new technologies and the development of services in manufacturing companies, he gained experience in the practical application of tools for the development of ideas, development of innovations and business models. He has given a series of lectures on design thinking and is a certified Servitization manager by Berau Veritas.