{"id":5549,"date":"2026-01-28T11:53:14","date_gmt":"2026-01-28T10:53:14","guid":{"rendered":"https:\/\/efri.uniri.hr\/?page_id=5549"},"modified":"2026-06-23T08:45:39","modified_gmt":"2026-06-23T06:45:39","slug":"international-marketing","status":"publish","type":"page","link":"https:\/\/efri.uniri.hr\/en\/education\/lifelong-learning\/active-programmes\/international-marketing\/","title":{"rendered":"International Marketing"},"content":{"rendered":"\n<p>In today\u2019s rapidly evolving business landscape, mastering marketing strategies is essential for success. This program, as a part of YUFE\u202f<a href=\"https:\/\/www.yufe.eu\/citizens\/sof\/\" target=\"_blank\" rel=\"noreferrer noopener\">Skills of the future courses<\/a>, is designed for individuals from all backgrounds, including business professionals, entrepreneurs, and anyone with an interest in understanding how marketing shapes the world. With a hands-on, practical approach, this course will teach you how to navigate market dynamics and develop robust marketing strategies that work in the real world. <\/p>\n\n\n\n<p><strong>Who Should Take This Program?<\/strong> <\/p>\n\n\n\n<p>This course is ideal for anyone looking to sharpen their marketing skills and gain practical experience in strategy development. Whether you are a professional aiming to update your expertise, a small business owner looking to build more effective marketing campaigns, or someone simply curious about the mechanics of marketing, this course offers valuable insights and actionable knowledge. <\/p>\n\n\n\n<p><strong>Course Highlights:<\/strong> <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Interactive Learning:<\/strong>\u202fActive class participation is key to this course. You\u2019ll engage in continuous oral assessments, where you\u2019ll receive real-time feedback and be graded during dynamic class discussions. <\/li>\n\n\n\n<li><strong>Team-Based Projects:<\/strong>\u202fParticipants will work in teams to analyze real market environments, conduct market research, and design a tailored marketing mix that suits specific business needs. These projects focus on real-world challenges, preparing you for practical marketing applications. <\/li>\n\n\n\n<li><strong>Versatile Assessments:\u202f<\/strong>The course includes a variety of assessment methods, giving you more control over your learning experience. <\/li>\n<\/ul>\n\n\n\n<p><strong>Lecturers:\u202f<\/strong>prof. dr. sc. Ivana First Komen and dr. sc. Nina Grguri\u0107 \u010cop. <\/p>\n\n\n\n<p><strong>Learning outcomes:<\/strong> <\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>Explain the impact of the international marketing environment on the strategic decisions of business entities. <\/li>\n\n\n\n<li>Create and present an international marketing plan.<\/li>\n\n\n\n<li>Choose marketing mix strategies for the international market.\u202f\u202f<\/li>\n<\/ol>\n\n\n\n<p><strong>ECTS points:<\/strong>\u202f6 (about 180 hours of workload devoted to class participation, individual studying and group assignments) <\/p>\n\n\n\n<p><strong>Language<\/strong>:\u202fEnglish <\/p>\n\n\n\n<p><strong>Course type:<\/strong>\u202fOnline <\/p>\n\n\n\n<p><strong>Required readings:<\/strong> <\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>Ghauri, P.N., Cateora, P: International Marketing, McGraw-Hill Education, Maidenhead, 2014. \u2013 selected chapters <\/li>\n\n\n\n<li>Lecture notes<\/li>\n<\/ol>\n\n\n\n<p><strong>Topics covered in class<\/strong> <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Int. marketing environment <\/li>\n\n\n\n<li>Researching int. markets <\/li>\n\n\n\n<li>Int. marketing strategies and market entry strategies <\/li>\n\n\n\n<li>Segmentation, targeting, positioning and branding <\/li>\n\n\n\n<li>Ethics and Social Responsibility in int. marketing <\/li>\n\n\n\n<li>Price, product, place and promotion related decisions in int. marketing <\/li>\n<\/ul>\n\n\n\n<p><strong>Assessment<\/strong> <\/p>\n\n\n\n<p>Participants are required to read the assigned chapters in advance (flipped classroom concept).\u202fParticipants will be assessed throughout the course via continuous assessment,\u202fgroup assignments, and a final exam.\u202f <\/p>\n\n\n\n<p><strong>Certification and Course Completion<\/strong> <\/p>\n\n\n\n<p>To successfully complete the course, participants must achieve a) at least 50% on each learning outcome (LO), b) 50% of the total points for continuous assessment and group assignment, and c) 50% of the total course points.\u202f <\/p>\n\n\n\n<p><strong>Enroll Today!<\/strong> <\/p>\n\n\n\n<p>Whether you\u2019re looking to advance your career, better market your business, or simply enrich your CV, this course equips you with the skills and strategies to succeed! <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"906\" height=\"507\" src=\"https:\/\/efri.uniri.hr\/wp-content\/uploads\/2026\/06\/image.png\" alt=\"\" class=\"wp-image-6613\" srcset=\"https:\/\/efri.uniri.hr\/wp-content\/uploads\/2026\/06\/image.png 906w, https:\/\/efri.uniri.hr\/wp-content\/uploads\/2026\/06\/image-300x168.png 300w, https:\/\/efri.uniri.hr\/wp-content\/uploads\/2026\/06\/image-768x430.png 768w\" sizes=\"(max-width: 906px) 100vw, 906px\" \/><\/figure>\n\n\n\n<p><strong>Web page<\/strong>: <a href=\"mailto:https:\/\/virtualcampus.yufe.eu\/p\/course\/TpyhcxWTItN4W526\" target=\"_blank\" rel=\"noreferrer noopener\">YUFE\u202fSkills of the future courses \u2013 International marketing<\/a> <\/p>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>COURSE TIME TABLE<\/summary>\n<p>New s<strong>chedule for the academic year 25\/26:<\/strong> <\/p>\n\n\n\n<p><strong>MAR 25th<\/strong>\u202f\u2013 Introductory lecture; Assignment instructions\u202f <br><strong>APR 1st\u202f<\/strong>\u2013 Introduction to International marketing, Cultural &amp; political environment, Marketing research\u202f <br><strong>APR 8th<\/strong>\u202f\u2013 International marketing strategies; Market entry strategies, STP process and branding <br><strong>APR15th<\/strong>\u202f\u2013 Assignment feedback and discussion <br><strong>APR 22th<\/strong>\u202f\u2013 Ethics in international marketing; 4Ps: Product &amp; Place <br><strong>MAY 6th<\/strong>\u202f\u2013 Assignment presentation; 4Ps: Price &amp; Promotion<\/p>\n\n\n\n<p>\u202f*Lectures will be held from\u202f<strong>4:00 PM to 8:00 PM<\/strong>. <\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>ADMISSION CRITERIA<\/summary>\n<p>Applicants need to hold a bachelor degree. <\/p>\n\n\n\n<p>Seats available:\u202f15 participants; minimum required for the programme to take place: 8 participants<\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>REGISTRATION AND PAYMENT<\/summary>\n<p><strong>Registration<\/strong> <\/p>\n\n\n\n<p>The registration for ac. year 2025\/2026 is open until\u202f<strong>27th February 2026<\/strong>.\u202f <\/p>\n\n\n\n<p>To register for the program, please follow the\u202f<a href=\"https:\/\/virtualcampus.yufe.eu\/#\/course\/TpyhcxWTItN4W526\" target=\"_blank\" rel=\"noreferrer noopener\">link<\/a>.\u202f <\/p>\n\n\n\n<p><strong>Payment<\/strong> <\/p>\n\n\n\n<p>This program has the following fee: 430 EUR. The generation of learners (during ac. year 2025\/2026) receives a 30% discount.\u202fThe fee with the\u202f<strong>30% discount<\/strong>\u202fis a total of 301 EUR. <\/p>\n\n\n\n<p><strong>The payment details are below. Please do not make the payments before you receive the confirmation of your registration.<\/strong> <\/p>\n\n\n\n<p><strong>Payments should be made at least seven days before the beginning of the program.<\/strong> <\/p>\n\n\n\n<p>Faculty of Economics and Business in Rijeka\u202f<br>Ivana Filipovi\u0107a 4, 51000 Rijeka <br>OIB: 26093119930<br>IBAN: HR8623600001101586015<br>Reference number:\u202f292354<br>Swift: ZABAHR2X<br>Description: Your name \u2013 International Marketing<\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>CONTACT<\/summary>\n<p><strong>For organisational inquiries:\u202f<\/strong> <\/p>\n\n\n\n<p>Tihana Nagli\u0107 <br>E-mail:\u202f<a href=\"mailto:tihana.naglic@uniri.hr\" target=\"_blank\" rel=\"noreferrer noopener\">tihana.naglic@uniri.hr<\/a><\/p>\n\n\n\n<p><strong>For course content related inquiries:\u202f<\/strong> <\/p>\n\n\n\n<p>Nina Grguri\u0107 \u010cop, PhD <br>E-mail:\u202f<a href=\"mailto:nina.grguric.cop@efri.uniri.hr\" target=\"_blank\" rel=\"noreferrer noopener\">nina.grguric.cop@efri.uniri.hr<\/a><\/p>\n\n\n\n<p>Ivana First Komen, PhD, Full Professor\u202f <br>E-mail:\u202f<a href=\"mailto:ivana.first.komen@efri.uniri.hr\" target=\"_blank\" rel=\"noreferrer noopener\">ivana.first.komen@efri.uniri.hr<\/a><\/p>\n<\/details>\n","protected":false},"excerpt":{"rendered":"<p>In today\u2019s rapidly evolving business landscape, mastering marketing strategies is essential for success. This program, as a part of YUFE\u202fSkills of the future courses, is designed for individuals from all backgrounds, including business professionals, entrepreneurs, and anyone with an interest in understanding how marketing shapes the world. With a hands-on, practical approach, this course will [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":5547,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-5549","page","type-page","status-publish","hentry"],"featured_image_src":null,"acf":[],"_links":{"self":[{"href":"https:\/\/efri.uniri.hr\/en\/wp-json\/wp\/v2\/pages\/5549","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/efri.uniri.hr\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/efri.uniri.hr\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/efri.uniri.hr\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/efri.uniri.hr\/en\/wp-json\/wp\/v2\/comments?post=5549"}],"version-history":[{"count":6,"href":"https:\/\/efri.uniri.hr\/en\/wp-json\/wp\/v2\/pages\/5549\/revisions"}],"predecessor-version":[{"id":6620,"href":"https:\/\/efri.uniri.hr\/en\/wp-json\/wp\/v2\/pages\/5549\/revisions\/6620"}],"up":[{"embeddable":true,"href":"https:\/\/efri.uniri.hr\/en\/wp-json\/wp\/v2\/pages\/5547"}],"wp:attachment":[{"href":"https:\/\/efri.uniri.hr\/en\/wp-json\/wp\/v2\/media?parent=5549"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}