{"id":5549,"date":"2026-01-28T11:53:14","date_gmt":"2026-01-28T10:53:14","guid":{"rendered":"https:\/\/efri.uniri.hr\/?page_id=5549"},"modified":"2026-10-06T14:47:47","modified_gmt":"2026-10-06T12:47:47","slug":"international-marketing","status":"publish","type":"page","link":"https:\/\/efri.uniri.hr\/en\/education\/lifelong-learning\/active-programmes\/international-marketing\/","title":{"rendered":"International Marketing"},"content":{"rendered":"\n<p>In today\u2019s rapidly evolving business landscape, mastering marketing strategies is essential for success. This program, as a part of YUFE\u202f<a href=\"https:\/\/www.yufe.eu\/citizens\/sof\/\" target=\"_blank\" rel=\"noreferrer noopener\">Skills of the future courses<\/a>, is designed for individuals from all backgrounds, including business professionals, entrepreneurs, and anyone with an interest in understanding how marketing shapes the world. With a hands-on, practical approach, this course will teach you how to navigate market dynamics and develop robust marketing strategies that work in the real world.<\/p>\n\n\n\n<p><strong>Learning outcomes:<\/strong><\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>Explain the impact of the international marketing environment on the strategic decisions of business entities.<\/li>\n\n\n\n<li>Create and present an international marketing plan.<\/li>\n\n\n\n<li>Choose marketing mix strategies for the international market.\u202f\u202f<\/li>\n<\/ol>\n\n\n\n<p><strong>Course Highlights:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Interactive Learning:<\/strong>\u202fActive class participation is key to this course. You\u2019ll engage in continuous oral assessments, where you\u2019ll receive real-time feedback and be graded during dynamic class discussions.<\/li>\n\n\n\n<li><strong>Team-Based Projects:<\/strong>\u202fParticipants will work in teams to analyze real market environments, conduct market research, and design a tailored marketing mix that suits specific business needs. These projects focus on real-world challenges, preparing you for practical marketing applications.<\/li>\n\n\n\n<li><strong>Versatile Assessments:\u202f<\/strong>The course includes a variety of assessment methods, giving you more control over your learning experience.<\/li>\n<\/ul>\n\n\n\n<p><strong>Program Duration: <\/strong>about 180 hours of workload devoted to class participation, individual studying and group assignments)<strong><\/strong><\/p>\n\n\n\n<p><strong>Language<\/strong>:\u202f English<\/p>\n\n\n\n<p><strong>Course type:<\/strong>\u202f Online<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1600\" height=\"896\" src=\"https:\/\/efri.uniri.hr\/wp-content\/uploads\/2026\/07\/INTERNATIONAL-MARKETING.png\" alt=\"\" class=\"wp-image-7756\" srcset=\"https:\/\/efri.uniri.hr\/wp-content\/uploads\/2026\/07\/INTERNATIONAL-MARKETING.png 1600w, https:\/\/efri.uniri.hr\/wp-content\/uploads\/2026\/07\/INTERNATIONAL-MARKETING-300x168.png 300w, https:\/\/efri.uniri.hr\/wp-content\/uploads\/2026\/07\/INTERNATIONAL-MARKETING-1024x573.png 1024w, https:\/\/efri.uniri.hr\/wp-content\/uploads\/2026\/07\/INTERNATIONAL-MARKETING-768x430.png 768w, https:\/\/efri.uniri.hr\/wp-content\/uploads\/2026\/07\/INTERNATIONAL-MARKETING-1536x860.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n\n\n<p><strong>Web page<\/strong>: <a href=\"https:\/\/virtualcampus.yufe.eu\/p\/course\/jEB8zetm8BHj4RKN\" target=\"_blank\" rel=\"noreferrer noopener\">YUFE\u202fSkills of the future courses \u2013 International marketing<\/a><\/p>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>Admission requirements<\/summary>\n<p><strong>Who Should Take This Program?<\/strong><\/p>\n\n\n\n<p>This course is ideal for anyone looking to sharpen their marketing skills and gain practical experience in strategy development. Whether you are a professional aiming to update your expertise, a small business owner looking to build more effective marketing campaigns, or someone simply curious about the mechanics of marketing, this course offers valuable insights and actionable knowledge.<\/p>\n\n\n\n<p><strong>ADMISSION CRITERIA<\/strong><\/p>\n\n\n\n<p>Applicants need to hold a bachelor degree.<\/p>\n\n\n\n<p>Seats available:\u202f15 participants; minimum required for the programme to take place: 8 participants<\/p>\n\n\n\n<p><strong>APLICATION<\/strong><\/p>\n\n\n\n<p><strong><a href=\"https:\/\/virtualcampus.yufe.eu\/p\/course\/jEB8zetm8BHj4RKN\">Apply now<\/a> <\/strong>and build the skills you need to compete in global markets.<\/p>\n\n\n\n<p><strong>REGISTRATION<\/strong><\/p>\n\n\n\n<p><strong>Registration start date:<\/strong><\/p>\n\n\n\n<p>01-09-2026<\/p>\n\n\n\n<p><strong>Registration end date:<\/strong><\/p>\n\n\n\n<p>03-03-2027<\/p>\n\n\n\n<p><strong>PAYMENT<\/strong><\/p>\n\n\n\n<p><strong>The regular price\u202f<\/strong>is 430 EUR.<\/p>\n\n\n\n<p><strong>The payment details are below. Please do not make the payments before you receive the confirmation of your registration.<\/strong><\/p>\n\n\n\n<p><strong>Payments should be made at least seven days before the beginning of the program.<\/strong> Faculty of Economics and Business in Rijeka\u202f<br>Ivana Filipovi\u0107a 4, 51000 Rijeka<br>OIB: 26093119930<br>IBAN: HR8623600001101586015<br>Reference number:\u202f292354<br>Swift: ZABAHR2X<br>Description: Your name \u2013 International Marketing<\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>Program information<\/summary>\n<p><strong>Topics covered in class<\/strong><strong><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Int. marketing environment<\/li>\n\n\n\n<li>Researching int. markets<\/li>\n\n\n\n<li>Int. marketing strategies and market entry strategies<\/li>\n\n\n\n<li>Segmentation, targeting, positioning and branding<\/li>\n\n\n\n<li>Ethics and Social Responsibility in int. marketing<\/li>\n\n\n\n<li>Price, product, place and promotion related decisions in int. marketing<\/li>\n<\/ul>\n\n\n\n<p><strong>Required readings:<\/strong><\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>Ghauri, P.N., Cateora, P: International Marketing, McGraw-Hill Education, Maidenhead, 2014. \u2013 selected chapters<\/li>\n\n\n\n<li>Lecture notes<\/li>\n<\/ol>\n\n\n\n<p><strong>Assessment<\/strong><\/p>\n\n\n\n<p>Participants are required to read the assigned chapters in advance (flipped classroom concept).\u202f<\/p>\n\n\n\n<p>Participants will be assessed throughout the course via:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>continuous assessment,\u202f<\/li>\n\n\n\n<li>group assignments, and<\/li>\n\n\n\n<li>final exam.\u202f<\/li>\n<\/ul>\n\n\n\n<p><strong>Certification and Course Completion<\/strong><\/p>\n\n\n\n<p>To successfully complete the course, participants must achieve<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>at least 50% on each learning outcome,<\/li>\n\n\n\n<li>50% of the total points for continuous assessment and group assignment, and<\/li>\n\n\n\n<li>50% of the total course points.\u202f<\/li>\n<\/ul>\n\n\n\n<p><strong>Lecturers:\u202f<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ivana First Komen, PhD, Full Professor\u202f<\/li>\n\n\n\n<li>Nina Grguri\u0107 \u010cop, PhD.<\/li>\n<\/ul>\n\n\n\n<p><strong>Schedule<\/strong><\/p>\n\n\n\n<p><strong>Programme start date:<\/strong> 24 March 2027<br><strong>Programme end date:<\/strong> 5 May 2027<\/p>\n\n\n\n<p><strong>Course time table<\/strong><\/p>\n\n\n\n<p>New <strong>schedule for the academic year 26\/27:<\/strong><\/p>\n\n\n\n<p><strong>MAR 24th<\/strong>\u202f\u2013 Introductory lecture; Assignment instructions\u202f<br><strong>MAR 31st\u202f<\/strong>\u2013 Introduction to International marketing, Cultural &amp; political environment, Marketing research\u202f<br><strong>APR 7th<\/strong>\u202f\u2013 International marketing strategies; Market entry strategies, STP process and branding<br><strong>APR 14th<\/strong>\u202f\u2013 Assignment feedback and discussion<br><strong>APR 21st<\/strong>\u202f\u2013 Ethics in international marketing; 4Ps: Product &amp; Place<br><strong>MAY 5th<\/strong>\u202f\u2013 Assignment presentation; 4Ps: Price &amp; Promotion<\/p>\n\n\n\n<p>\u202f*Lectures will be held from\u202f<strong>4:00 PM to 8:00 PM<\/strong>.<\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>Contact<\/summary>\n<p><strong>For organisational inquiries:\u202f<\/strong> <\/p>\n\n\n\n<p>Tihana Nagli\u0107 <br>E-mail:\u202f<a href=\"mailto:tihana.naglic@uniri.hr\" target=\"_blank\" rel=\"noreferrer noopener\">tihana.naglic@uniri.hr<\/a><\/p>\n\n\n\n<p><strong>For course content related inquiries:\u202f<\/strong> <\/p>\n\n\n\n<p>Nina Grguri\u0107 \u010cop, PhD <br>E-mail:\u202f<a href=\"mailto:nina.grguric.cop@efri.uniri.hr\" target=\"_blank\" rel=\"noreferrer noopener\">nina.grguric.cop@efri.uniri.hr<\/a><\/p>\n\n\n\n<p>Ivana First Komen, PhD, Full Professor\u202f <br>E-mail:\u202f<a href=\"mailto:ivana.first.komen@efri.uniri.hr\" target=\"_blank\" rel=\"noreferrer noopener\">ivana.first.komen@efri.uniri.hr<\/a><\/p>\n<\/details>\n","protected":false},"excerpt":{"rendered":"<p>In today\u2019s rapidly evolving business landscape, mastering marketing strategies is essential for success. This program, as a part of YUFE\u202fSkills of the future courses, is designed for individuals from all backgrounds, including business professionals, entrepreneurs, and anyone with an interest in understanding how marketing shapes the world. With a hands-on, practical approach, this course will [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":5547,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-5549","page","type-page","status-publish","hentry"],"featured_image_src":null,"acf":[],"_links":{"self":[{"href":"https:\/\/efri.uniri.hr\/en\/wp-json\/wp\/v2\/pages\/5549","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/efri.uniri.hr\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/efri.uniri.hr\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/efri.uniri.hr\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/efri.uniri.hr\/en\/wp-json\/wp\/v2\/comments?post=5549"}],"version-history":[{"count":10,"href":"https:\/\/efri.uniri.hr\/en\/wp-json\/wp\/v2\/pages\/5549\/revisions"}],"predecessor-version":[{"id":9157,"href":"https:\/\/efri.uniri.hr\/en\/wp-json\/wp\/v2\/pages\/5549\/revisions\/9157"}],"up":[{"embeddable":true,"href":"https:\/\/efri.uniri.hr\/en\/wp-json\/wp\/v2\/pages\/5547"}],"wp:attachment":[{"href":"https:\/\/efri.uniri.hr\/en\/wp-json\/wp\/v2\/media?parent=5549"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}