{"id":5553,"date":"2026-01-28T11:53:51","date_gmt":"2026-01-28T10:53:51","guid":{"rendered":"https:\/\/efri.uniri.hr\/?page_id=5553"},"modified":"2026-09-30T14:06:11","modified_gmt":"2026-09-30T12:06:11","slug":"marketing-for-small-producers-from-tradition-and-natural-resources-to-high-value-added-products","status":"publish","type":"page","link":"https:\/\/efri.uniri.hr\/en\/education\/lifelong-learning\/active-programmes\/marketing-for-small-producers-from-tradition-and-natural-resources-to-high-value-added-products\/","title":{"rendered":"Marketing for Small Producers: From Tradition and Natural Resources to High Value-Added Products"},"content":{"rendered":"\n<p>If you are a passionate small producer, a creator of unique products such as jewelry, souvenirs, farm (family agricultural holding) products, or cosmetics, and you are looking for ways to increase your market visibility, attract new customers, or define the right price for your product\u2014you are in the right place.<\/p>\n\n\n\n<p>The Faculty of Economics and Business in Rijeka offers a lifelong learning program designed to help small producers whose products are connected to local tradition and natural resources achieve <strong>high market value<\/strong>. During the program, marketing experts and successful small producers will share tools and strategies to enhance the market success of your products.<\/p>\n\n\n\n<p>A strong emphasis is placed on showcasing <strong>successful real-world examples<\/strong> and personal professional experiences, while continuously providing practical advice and actionable steps for improving participants\u2019 businesses.<\/p>\n\n\n\n<p><strong>During the program, you will learn how to:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>increase the visibility of your products among the relevant audience<\/li>\n\n\n\n<li>enhance the value of your product<\/li>\n\n\n\n<li>determine the right price for your products and (additional) services<\/li>\n\n\n\n<li>use digital channels in a simple and effective way<\/li>\n<\/ul>\n\n\n\n<p><strong>Program Duration:<\/strong> 26 hours<\/p>\n\n\n\n<p><strong>ECTS Credits:<\/strong> The program is delivered without ECTS credits<\/p>\n\n\n\n<p><strong>Course type:<\/strong><\/p>\n\n\n\n<p>The programme may be delivered in one of the following formats:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Standard format<\/strong> \u2013 4 in-person sessions at the University of Rijeka, Faculty of Economics and Business, and 2 online sessions<\/li>\n\n\n\n<li><strong>Online format<\/strong> \u2013 6 online sessions<\/li>\n\n\n\n<li><strong>On-site format<\/strong> \u2013 6 sessions held at a location agreed upon with the participants<\/li>\n<\/ul>\n\n\n\n<p>The mode of delivery is determined separately for each programme cycle.<\/p>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>ADMISSION REQUIREMENTS <\/summary>\n<p><strong>Target Groups<\/strong><\/p>\n\n\n\n<p>The program is intended for:<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>Small producers of natural, traditional, handmade, homemade, craft, and similar products<\/li>\n\n\n\n<li>Current and future owners of family farms (OPGs)<\/li>\n\n\n\n<li>Artisans who wish to turn their hobby into a source of income<\/li>\n\n\n\n<li>Individuals who want to develop skills in marketing for small producers<\/li>\n<\/ol>\n\n\n\n<p><strong>Application<\/strong><\/p>\n\n\n\n<p>Applications for the cycle taking place in <strong>February\u2013March 2026<\/strong> are open via the following form: <strong>Marketing for Small Producers \u2013 Fill out form<\/strong><\/p>\n\n\n\n<p>The application deadline is <strong>February 10, 2026<\/strong>, or until all places are filled.<\/p>\n\n\n\n<p>To access special benefits for members of the <strong>Rijeka Association of Craftsmen<\/strong> and their family members, applicants are also asked to contact the Association via email (<a href=\"mailto:uo.rijeka@hok.hr\" target=\"_blank\" rel=\"noreferrer noopener\">uo.rijeka@hok.hr<\/a>) in addition to completing the application form.<\/p>\n\n\n\n<p><strong>The regular price\u202f<\/strong>is371,62 EUR.<\/p>\n\n\n\n<p>Special benefits for craftspeople:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Members of the Chamber of Trades and Crafts of Primorje-Gorski Kotar County, members of their immediate families, and employees of members (in accordance with the terms and conditions of the Chamber of Trades and Crafts of Primorje-Gorski Kotar County) are entitled to a 20% discount on the full programme fee, as well as additional funding from the Chamber amounting to 20% of the full programme fee. The amount payable by participants is therefore EUR 222.98.<\/li>\n\n\n\n<li>Members of the Rijeka Association of Craftspeople, members of their immediate families, and employees of members (in accordance with the terms and conditions of the Rijeka Association of Craftspeople) are entitled to additional funding of EUR 200.00 from the Rijeka Association of Craftspeople. The amount payable by participants is therefore EUR 22.98.<\/li>\n\n\n\n<li>Members of the Opatija Association of Craftspeople, members of their immediate families, and employees of members (in accordance with the terms and conditions of the Opatija Association of Craftspeople) are entitled to additional funding from the Opatija Association of Craftspeople amounting to 20% of the full programme fee. The amount payable by participants is therefore EUR 148.66.<\/li>\n<\/ul>\n\n\n\n<p>To benefit from the special terms available to members of the Chamber of Trades and Crafts of Primorje-Gorski Kotar County, members of their immediate families, and employees of members, please submit your application using the form above and also contact ok.rijeka@hok.hr.<\/p>\n\n\n\n<p>To benefit from the special terms available to members of the Rijeka Association of Craftspeople, members of their immediate families, and employees of members, please submit your application using the form and also contact uo.rijeka@hok.hr.<\/p>\n\n\n\n<p>To benefit from the special terms available to members of the Opatija Association of Craftspeople, members of their immediate families, and employees of members, please submit your application using the form and also contact uo.opatija@hok.hr.<br><br><strong>Payment Information<\/strong><\/p>\n\n\n\n<p>Payments are made only after receiving confirmation of enrollment.<\/p>\n\n\n\n<p><strong>Payment details:<\/strong><br>Faculty of Economics and Business in Rijeka<br>Ivana Filipovi\u0107a 4, 51000 Rijeka<br>OIB: 26093119930<br>IBAN: HR8623600001101586015<br>Reference number: (your OIB) \u2013 292279<\/p>\n\n\n\n<p><strong>Payment description:<\/strong><br>Full name \u2013 Marketing for Small Producers<\/p>\n\n\n\n<p>Payment can also be made, upon request, based on a pro forma invoice or official offer issued by the Faculty.<\/p>\n\n\n\n<p>Payments must be completed no later than <strong>7 days before the start of the program<\/strong>.<\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>PROGRAM INFORMATION<\/summary>\n<p><strong>Delivery and Course Content<\/strong><\/p>\n\n\n\n<p>The program consists of interactive lectures, workshops, and panel discussions and covers the following topics:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Strategic approach to the market<\/li>\n\n\n\n<li>Digital marketing<\/li>\n\n\n\n<li>Importance of product design and labeling<\/li>\n\n\n\n<li>Selection of sales channels and pricing strategies<\/li>\n\n\n\n<li>Experiential marketing<\/li>\n\n\n\n<li>Small business development<\/li>\n\n\n\n<li>Best practice examples<\/li>\n<\/ul>\n\n\n\n<p>The program is planned to be delivered once a year over a period of 6 weeks, between November and March (weekday afternoons). Most sessions take place at the Faculty of Economics and Business in Rijeka, with a smaller portion delivered online.<\/p>\n\n\n\n<p>The program is conducted in small groups (approximately 10 participants), and lectures are tailored to participants\u2019 specific business activities. Through dialogue, workshops, and individual reflection, participants\u2019 business challenges are addressed, and concrete steps for business improvement are proposed.<\/p>\n\n\n\n<p>This structure requires a relatively small time commitment while still allowing sufficient time for reflection on how to apply the presented content, as well as for networking with other participants and lecturers.<\/p>\n\n\n\n<p>The exact schedule (dates, topics, and locations) is published two weeks before the start of each cycle.<\/p>\n\n\n\n<p><strong>Lecturers:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/efri.uniri.hr\/wp-content\/uploads\/2026\/09\/Ekonomski-fakultet-Sveucilista-u-Rijeci-4-1024x1024.png\" alt=\"\" class=\"wp-image-8736\"\/><\/figure>\n\n\n\n<p>An example of the <strong><u><a href=\"https:\/\/efri.uniri.hr\/wp-content\/uploads\/2026\/09\/Marketing-malih-proizvodaca-raspored.pdf\">workshop and lecture programme<\/a><\/u><\/strong> from the previous cycle, held from 24 February to 31 March 2026, is provided below to give an overview of the programme content and organisation.<\/p>\n<\/details>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>CONTACT<\/summary>\n<p><strong>Administrative and technical issues:\u202f<\/strong><\/p>\n\n\n\n<p>Ines Sterme\u010dki Beleti\u0107<br>E- mail:\u202f<a href=\"mailto:ines.stermecki.beletic@efri.uniri.hr\" target=\"_blank\" rel=\"noreferrer noopener\">ines.stermecki.beletic@efri.uniri.hr<\/a><br>Phone: +385 51 355 182<\/p>\n\n\n\n<p><strong><strong>Program Coordinator:<\/strong><\/strong><br>Prof. dr. sc. Ivana First Komen<br>E-mail:\u202f<a href=\"mailto:ivana.first.komen@efri.uniri.hr\" target=\"_blank\" rel=\"noreferrer noopener\">ivana.first.komen@efri.uniri.hr<\/a>\u202f\u202f<\/p>\n<\/details>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you are a passionate small producer, a creator of unique products such as jewelry, souvenirs, farm (family agricultural holding) products, or cosmetics, and you are looking for ways to increase your market visibility, attract new customers, or define the right price for your product\u2014you are in the right place. The Faculty of Economics and [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":5547,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-5553","page","type-page","status-publish","hentry"],"featured_image_src":null,"acf":[],"_links":{"self":[{"href":"https:\/\/efri.uniri.hr\/en\/wp-json\/wp\/v2\/pages\/5553","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/efri.uniri.hr\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/efri.uniri.hr\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/efri.uniri.hr\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/efri.uniri.hr\/en\/wp-json\/wp\/v2\/comments?post=5553"}],"version-history":[{"count":3,"href":"https:\/\/efri.uniri.hr\/en\/wp-json\/wp\/v2\/pages\/5553\/revisions"}],"predecessor-version":[{"id":8742,"href":"https:\/\/efri.uniri.hr\/en\/wp-json\/wp\/v2\/pages\/5553\/revisions\/8742"}],"up":[{"embeddable":true,"href":"https:\/\/efri.uniri.hr\/en\/wp-json\/wp\/v2\/pages\/5547"}],"wp:attachment":[{"href":"https:\/\/efri.uniri.hr\/en\/wp-json\/wp\/v2\/media?parent=5553"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}