{"id":5553,"date":"2026-01-28T11:53:51","date_gmt":"2026-01-28T10:53:51","guid":{"rendered":"https:\/\/efri.uniri.hr\/?page_id=5553"},"modified":"2026-06-23T08:49:12","modified_gmt":"2026-06-23T06:49:12","slug":"marketing-for-small-producers-from-tradition-and-natural-resources-to-high-value-added-products","status":"publish","type":"page","link":"https:\/\/efri.uniri.hr\/en\/education\/lifelong-learning\/active-programmes\/marketing-for-small-producers-from-tradition-and-natural-resources-to-high-value-added-products\/","title":{"rendered":"Marketing for Small Producers: From Tradition and Natural Resources to High Value-Added Products"},"content":{"rendered":"\n<p>If you are a passionate small producer, a creator of unique products such as jewelry, souvenirs, farm (family agricultural holding) products, or cosmetics, and you are looking for ways to increase your market visibility, attract new customers, or define the right price for your product\u2014you are in the right place. <\/p>\n\n\n\n<p>The Faculty of Economics and Business in Rijeka offers a lifelong learning program designed to help small producers whose products are connected to local tradition and natural resources achieve <strong>high market value<\/strong>. During the program, marketing experts and successful small producers will share tools and strategies to enhance the market success of your products. <\/p>\n\n\n\n<p>A strong emphasis is placed on showcasing <strong>successful real-world examples<\/strong> and personal professional experiences, while continuously providing practical advice and actionable steps for improving participants\u2019 businesses. <\/p>\n\n\n\n<p><strong>During the program, you will learn how to:<\/strong> <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>increase the visibility of your products among the relevant audience <\/li>\n\n\n\n<li>enhance the value of your product <\/li>\n\n\n\n<li>determine the right price for your products and (additional) services <\/li>\n\n\n\n<li>use digital channels in a simple and effective way <\/li>\n<\/ul>\n\n\n\n<p><strong>Lecturers:<\/strong> <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Prof.dr.sc. Ivana First Komen  <\/li>\n\n\n\n<li>Dr.sc. Sanja Stamenic O\u0161tri\u0107 <\/li>\n\n\n\n<li>Prof.dr.sc.Marija Cerjak <\/li>\n\n\n\n<li>Davor Bruketa  <\/li>\n\n\n\n<li>Barbara Slade Jagodi\u0107  <\/li>\n\n\n\n<li>Tomislav Pancirov  <\/li>\n\n\n\n<li>Tedi Chiavalon <\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"906\" height=\"747\" src=\"https:\/\/efri.uniri.hr\/wp-content\/uploads\/2026\/06\/image-1.png\" alt=\"\" class=\"wp-image-6623\" srcset=\"https:\/\/efri.uniri.hr\/wp-content\/uploads\/2026\/06\/image-1.png 906w, https:\/\/efri.uniri.hr\/wp-content\/uploads\/2026\/06\/image-1-300x247.png 300w, https:\/\/efri.uniri.hr\/wp-content\/uploads\/2026\/06\/image-1-768x633.png 768w\" sizes=\"(max-width: 906px) 100vw, 906px\" \/><\/figure>\n\n\n\n<p>\u202f<strong>Program Duration:<\/strong> 26 hours <\/p>\n\n\n\n<p><strong>ECTS Credits:<\/strong> The program is delivered without ECTS credits <\/p>\n\n\n\n<p><strong>Delivery and Course Content<\/strong> <\/p>\n\n\n\n<p>The program consists of interactive lectures, workshops, and panel discussions and covers the following topics: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Strategic approach to the market <\/li>\n\n\n\n<li>Digital marketing <\/li>\n\n\n\n<li>Importance of product design and labeling <\/li>\n\n\n\n<li>Selection of sales channels and pricing strategies <\/li>\n\n\n\n<li>Experiential marketing <\/li>\n\n\n\n<li>Small business development <\/li>\n\n\n\n<li>Best practice examples <\/li>\n<\/ul>\n\n\n\n<p>The program is planned to be delivered once a year over a period of 6 weeks, between November and March (weekday afternoons). Most sessions take place at the Faculty of Economics and Business in Rijeka, with a smaller portion delivered online. <\/p>\n\n\n\n<p>The program is conducted in small groups (approximately 10 participants), and lectures are tailored to participants\u2019 specific business activities. Through dialogue, workshops, and individual reflection, participants\u2019 business challenges are addressed, and concrete steps for business improvement are proposed. <\/p>\n\n\n\n<p>This structure requires a relatively small time commitment while still allowing sufficient time for reflection on how to apply the presented content, as well as for networking with other participants and lecturers. <\/p>\n\n\n\n<p>The exact schedule (dates, topics, and locations) is published two weeks before the start of each cycle. <\/p>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>ADMISSION REQUIREMENTS <\/summary>\n<p><strong>Target Groups<\/strong> <\/p>\n\n\n\n<p>The program is intended for: <\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>Small producers of natural, traditional, handmade, homemade, craft, and similar products<\/li>\n\n\n\n<li>Current and future owners of family farms (OPGs)<\/li>\n\n\n\n<li>Artisans who wish to turn their hobby into a source of income <\/li>\n\n\n\n<li>Individuals who want to develop skills in marketing for small producers <\/li>\n<\/ol>\n\n\n\n<p><strong>Application<\/strong> <\/p>\n\n\n\n<p>Applications for the cycle taking place in <strong>February\u2013March 2026<\/strong> are open via the following form: <br><strong>Marketing for Small Producers \u2013 Fill out form<\/strong> <\/p>\n\n\n\n<p>The application deadline is <strong>February 10, 2026<\/strong>, or until all places are filled. <\/p>\n\n\n\n<p>To access special benefits for members of the <strong>Rijeka Association of Craftsmen<\/strong> and their family members, applicants are also asked to contact the Association via email (<a href=\"mailto:uo.rijeka@hok.hr\" target=\"_blank\" rel=\"noreferrer noopener\">uo.rijeka@hok.hr<\/a>) in addition to completing the application form. <\/p>\n\n\n\n<p><strong>Program Fee:<\/strong> \u20ac371.62* <br><em>* Special benefit for members of the Rijeka Association of Craftsmen <\/em><\/p>\n\n\n\n<p>The Rijeka Association of Craftsmen provides a voucher of <strong>\u20ac200<\/strong> for its members and their family members (in accordance with the Association\u2019s conditions). <\/p>\n\n\n\n<p>In addition to the voucher, members and their families are entitled to additional discounts: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>10% discount<\/strong> for 4 participants \u2192 \u20ac334.46 <\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>15% discount<\/strong> for 5\u201310 participants \u2192 \u20ac315.88 <\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>20% discount<\/strong> for 11\u201315 participants \u2192 \u20ac297.30 <\/li>\n<\/ul>\n\n\n\n<p><strong>Payment Information<\/strong> <\/p>\n\n\n\n<p>Payments are made only after receiving confirmation of enrollment. <\/p>\n\n\n\n<p><strong>Payment details:<\/strong> <br>Faculty of Economics and Business in Rijeka <br>Ivana Filipovi\u0107a 4, 51000 Rijeka <br>OIB: 26093119930 <br>IBAN: HR8623600001101586015 <br>Reference number: (your OIB) \u2013 292279 <\/p>\n\n\n\n<p><strong>Payment description:<\/strong> <br>Full name \u2013 Marketing for Small Producers <\/p>\n\n\n\n<p>Payment can also be made, upon request, based on a pro forma invoice or official offer issued by the Faculty. <\/p>\n\n\n\n<p>Payments must be completed no later than <strong>7 days before the start of the program<\/strong>. <\/p>\n<\/details>\n","protected":false},"excerpt":{"rendered":"<p>If you are a passionate small producer, a creator of unique products such as jewelry, souvenirs, farm (family agricultural holding) products, or cosmetics, and you are looking for ways to increase your market visibility, attract new customers, or define the right price for your product\u2014you are in the right place. The Faculty of Economics and [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":5547,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-5553","page","type-page","status-publish","hentry"],"featured_image_src":null,"acf":[],"_links":{"self":[{"href":"https:\/\/efri.uniri.hr\/en\/wp-json\/wp\/v2\/pages\/5553","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/efri.uniri.hr\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/efri.uniri.hr\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/efri.uniri.hr\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/efri.uniri.hr\/en\/wp-json\/wp\/v2\/comments?post=5553"}],"version-history":[{"count":2,"href":"https:\/\/efri.uniri.hr\/en\/wp-json\/wp\/v2\/pages\/5553\/revisions"}],"predecessor-version":[{"id":6625,"href":"https:\/\/efri.uniri.hr\/en\/wp-json\/wp\/v2\/pages\/5553\/revisions\/6625"}],"up":[{"embeddable":true,"href":"https:\/\/efri.uniri.hr\/en\/wp-json\/wp\/v2\/pages\/5547"}],"wp:attachment":[{"href":"https:\/\/efri.uniri.hr\/en\/wp-json\/wp\/v2\/media?parent=5553"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}