Knowledge of the application of the marketing concept in a market economy is considered a key factor for the success of profit and non-profit organizations of all sizes. The University Specialist Study Program in Marketing Management enables the transfer of contemporary marketing knowledge and skills that help participants improve the performance of the organizations in which they work. The program provides a strong theoretical and practical foundation for effective marketing management across various sectors.
Upon completion of the program, participants gain numerous opportunities for professional development in the field of marketing. The acquired knowledge can be applied in the development of new products and services, market segmentation, brand building and management, and market research. The program also prepares participants for roles related to product and service placement, business marketing, and marketing communications. In this way, the program supports career development through involvement in diverse marketing projects and functions.
Program duration: 1 year
ECTS credits awarded: 60 ECTS
Language of instruction: Croatian
Location: EFRI
Mode of delivery: Hybrid (online and in-person lectures)
Academic title awarded: Specialist in Economics (spec. oec.)
GENERAL ADMISSION REQUIREMENTS AND CRITERIA
The university specialist study program may be enrolled by candidates who have:
- completed a graduate university study program leading to the academic title of Master (magistar) or equivalent
- completed an undergraduate university study program and obtained a higher education degree in accordance with regulations in force prior to the Act on Scientific Activity and Higher Education
- completed a professional graduate study program, with the obligation to pass additional (bridging) exams determined by the higher education institution, or have at least five years of work experience in the field of the study program
ENROLLMENT INFORMATION (CALL FOR APPLICATIONS, ONLINE APPLICATION, AND REQUIRED DOCUMENTATION)
Applications are submitted by completing the online application form.
In addition, for a successful application, candidates must submit the required documentation in person or by post:
- list of required application documents (DOC / PDF)
- curriculum vitae (CV)
- certified copy of the diploma (applicants who graduated from the Faculty of Economics and Business, University of Rijeka, or those with a digital diploma are not required to certify the copy)
- transcript of grades from graduate/undergraduate studies
- certificate of personal identification number (OIB)
- applicant’s statement or employer’s statement (in written form) confirming payment of tuition fees
- electronic employment record (e-work booklet)
- applicants who obtained their degree at a foreign university must, at their own expense, submit a decision from the competent authority on the academic recognition of their foreign higher education qualification
TUITION FEE: €3,318.07
Application deadline: December 31, 2025
Applications should be submitted to:
FACULTY OF ECONOMICS AND BUSINESS, UNIVERSITY OF RIJEKA
Office for Postgraduate Studies
(Application for admission to the Specialist Study Program Marketing Management – MBA)
Ivana Filipovića 4
51000 Rijeka
Note: Upon enrollment, a Study Contract is signed with the student.
If an insufficient number of eligible applicants apply, the Faculty reserves the right not to run the program in the academic year 2025/2026.