If you are a passionate small producer, a creator of unique products such as jewelry, souvenirs, farm (family agricultural holding) products, or cosmetics, and you are looking for ways to increase your market visibility, attract new customers, or define the right price for your product—you are in the right place.
The Faculty of Economics and Business in Rijeka offers a lifelong learning program designed to help small producers whose products are connected to local tradition and natural resources achieve high market value. During the program, marketing experts and successful small producers will share tools and strategies to enhance the market success of your products.
A strong emphasis is placed on showcasing successful real-world examples and personal professional experiences, while continuously providing practical advice and actionable steps for improving participants’ businesses.
During the program, you will learn how to:
- increase the visibility of your products among the relevant audience
- enhance the value of your product
- determine the right price for your products and (additional) services
- use digital channels in a simple and effective way
Program Duration: 26 hours
ECTS Credits: The program is delivered without ECTS credits
Course type:
The programme may be delivered in one of the following formats:
- Standard format – 4 in-person sessions at the University of Rijeka, Faculty of Economics and Business, and 2 online sessions
- Online format – 6 online sessions
- On-site format – 6 sessions held at a location agreed upon with the participants
The mode of delivery is determined separately for each programme cycle.
ADMISSION REQUIREMENTS
Target Groups
The program is intended for:
- Small producers of natural, traditional, handmade, homemade, craft, and similar products
- Current and future owners of family farms (OPGs)
- Artisans who wish to turn their hobby into a source of income
- Individuals who want to develop skills in marketing for small producers
Application
Applications for the cycle taking place in February–March 2026 are open via the following form: Marketing for Small Producers – Fill out form
The application deadline is February 10, 2026, or until all places are filled.
To access special benefits for members of the Rijeka Association of Craftsmen and their family members, applicants are also asked to contact the Association via email (uo.rijeka@hok.hr) in addition to completing the application form.
The regular price is371,62 EUR.
Special benefits for craftspeople:
- Members of the Chamber of Trades and Crafts of Primorje-Gorski Kotar County, members of their immediate families, and employees of members (in accordance with the terms and conditions of the Chamber of Trades and Crafts of Primorje-Gorski Kotar County) are entitled to a 20% discount on the full programme fee, as well as additional funding from the Chamber amounting to 20% of the full programme fee. The amount payable by participants is therefore EUR 222.98.
- Members of the Rijeka Association of Craftspeople, members of their immediate families, and employees of members (in accordance with the terms and conditions of the Rijeka Association of Craftspeople) are entitled to additional funding of EUR 200.00 from the Rijeka Association of Craftspeople. The amount payable by participants is therefore EUR 22.98.
- Members of the Opatija Association of Craftspeople, members of their immediate families, and employees of members (in accordance with the terms and conditions of the Opatija Association of Craftspeople) are entitled to additional funding from the Opatija Association of Craftspeople amounting to 20% of the full programme fee. The amount payable by participants is therefore EUR 148.66.
To benefit from the special terms available to members of the Chamber of Trades and Crafts of Primorje-Gorski Kotar County, members of their immediate families, and employees of members, please submit your application using the form above and also contact ok.rijeka@hok.hr.
To benefit from the special terms available to members of the Rijeka Association of Craftspeople, members of their immediate families, and employees of members, please submit your application using the form and also contact uo.rijeka@hok.hr.
To benefit from the special terms available to members of the Opatija Association of Craftspeople, members of their immediate families, and employees of members, please submit your application using the form and also contact uo.opatija@hok.hr.
Payment Information
Payments are made only after receiving confirmation of enrollment.
Payment details:
Faculty of Economics and Business in Rijeka
Ivana Filipovića 4, 51000 Rijeka
OIB: 26093119930
IBAN: HR8623600001101586015
Reference number: (your OIB) – 292279
Payment description:
Full name – Marketing for Small Producers
Payment can also be made, upon request, based on a pro forma invoice or official offer issued by the Faculty.
Payments must be completed no later than 7 days before the start of the program.
PROGRAM INFORMATION
Delivery and Course Content
The program consists of interactive lectures, workshops, and panel discussions and covers the following topics:
- Strategic approach to the market
- Digital marketing
- Importance of product design and labeling
- Selection of sales channels and pricing strategies
- Experiential marketing
- Small business development
- Best practice examples
The program is planned to be delivered once a year over a period of 6 weeks, between November and March (weekday afternoons). Most sessions take place at the Faculty of Economics and Business in Rijeka, with a smaller portion delivered online.
The program is conducted in small groups (approximately 10 participants), and lectures are tailored to participants’ specific business activities. Through dialogue, workshops, and individual reflection, participants’ business challenges are addressed, and concrete steps for business improvement are proposed.
This structure requires a relatively small time commitment while still allowing sufficient time for reflection on how to apply the presented content, as well as for networking with other participants and lecturers.
The exact schedule (dates, topics, and locations) is published two weeks before the start of each cycle.
Lecturers:
An example of the workshop and lecture programme from the previous cycle, held from 24 February to 31 March 2026, is provided below to give an overview of the programme content and organisation.
CONTACT
Administrative and technical issues:
Ines Stermečki Beletić
E- mail: ines.stermecki.beletic@efri.uniri.hr
Phone: +385 51 355 182
Program Coordinator:
Prof. dr. sc. Ivana First Komen
E-mail: ivana.first.komen@efri.uniri.hr