This program, as a part of YUFE Skills of the future courses and is open for all citizens, anyone seeking to deepen their understanding of global strategic management, enhance strategic decision-making skills and navigate the complexities of international markets. The goal of this course is to understand the nature and implement the knowledge about basic level of process of strategic management.
Upon successful completion, participants will be able to:
- use the strategic management vocabulary
- apply the methodological instruments of strategic management
ECTS points: 4 ECTS
Language: English
Course type: Online
Admission Requirements
TARGET GROUPS
Staff target groups:
- Postdoctoral researchers
- Professional service staff / non-academic staff
- Doctoral candidates
- Senior academic staff
- Other
Student target groups:
– Doctoral candidates
ADMISSION CRITERIA
Finished high school.
REGISTRATION
Registration start date:
01-09-2026
Registration end date:
15-03-2027
The regular price is430 EUR.
APPLICATION
Apply now and build the skills you need to compete in global markets.
Program information
Topics covered in class
- Historical development and evolution of strategic management
- Purpose, functions, and importance of strategic management
- Strategic thinking and strategic decision-making
- Schools of strategic management and approaches to strategy formulation
- Classical strategic management process: strategy formulation, implementation, and control
- Levels of strategy (corporate, business, and functional)
- Mintzberg’s perspectives on strategy
- Corporate social responsibility, business ethics, and sustainability
- Corporate governance and the application of ESG (Environmental, Social, and Governance) criteria
- Strategic business orientation: mission, vision, and core values
- Strategic planning process
- Business environment analysis using the PESTLE framework
- Internal and external business analysis
- Competitiveness analysis and industry assessment
- Resource-Based View (RBV) and Industrial Organization (I/O) theory
- Sources of competitive advantage and dynamic managerial capabilities
- Strategic analysis and strategy selection using SWOT analysis
- Portfolio analysis methods: Boston Consulting Group (BCG) Matrix and General Electric (GE) Matrix
- Porter’s competitive strategies and industry analysis
- Balancing innovation and operational efficiency
- Organizational structure and organizational culture as strategic factors
- Types and classification of business strategies
- Strategy implementation and performance evaluation
Assessment
To successfully complete the course, participants must achieve:
a) at least 50% on each learning outcome
b) 50% of the total points for continuous assessments and seminar group assignment
c) 50% on the final exam.
Lecturers
Full Professor Lara Jelenc, PhD
Matea Šipura, MEcon
Start course: 01-04-2026
End course: 30-06-2026
Lectures will be held from 4:00 PM to 8:00 PM CET.
Contacts
Course lecturer
Professor Lara Jelenc, PhD, lara.jelenc@efri.uniri.hr
Matea Šipura, Mecon, matea.sipura@efri.uniri.hr
Administrative questions
Tihana Naglić, tihana.naglic@uniri.hr;