In today’s rapidly evolving business landscape, mastering marketing strategies is essential for success. This program, as a part of YUFE Skills of the future courses, is designed for individuals from all backgrounds, including business professionals, entrepreneurs, and anyone with an interest in understanding how marketing shapes the world. With a hands-on, practical approach, this course will teach you how to navigate market dynamics and develop robust marketing strategies that work in the real world.
Who Should Take This Program?
This course is ideal for anyone looking to sharpen their marketing skills and gain practical experience in strategy development. Whether you are a professional aiming to update your expertise, a small business owner looking to build more effective marketing campaigns, or someone simply curious about the mechanics of marketing, this course offers valuable insights and actionable knowledge.
Course Highlights:
- Interactive Learning: Active class participation is key to this course. You’ll engage in continuous oral assessments, where you’ll receive real-time feedback and be graded during dynamic class discussions.
- Team-Based Projects: Participants will work in teams to analyze real market environments, conduct market research, and design a tailored marketing mix that suits specific business needs. These projects focus on real-world challenges, preparing you for practical marketing applications.
- Versatile Assessments: The course includes a variety of assessment methods, giving you more control over your learning experience.
Lecturers: prof. dr. sc. Ivana First Komen and dr. sc. Nina Grgurić Čop.
Learning outcomes:
- Explain the impact of the international marketing environment on the strategic decisions of business entities.
- Create and present an international marketing plan.
- Choose marketing mix strategies for the international market.
ECTS points: 6 (about 180 hours of workload devoted to class participation, individual studying and group assignments)
Language: English
Course type: Online
Required readings:
- Ghauri, P.N., Cateora, P: International Marketing, McGraw-Hill Education, Maidenhead, 2014. – selected chapters
- Lecture notes
Topics covered in class
- Int. marketing environment
- Researching int. markets
- Int. marketing strategies and market entry strategies
- Segmentation, targeting, positioning and branding
- Ethics and Social Responsibility in int. marketing
- Price, product, place and promotion related decisions in int. marketing
Assessment
Participants are required to read the assigned chapters in advance (flipped classroom concept). Participants will be assessed throughout the course via continuous assessment, group assignments, and a final exam.
Certification and Course Completion
To successfully complete the course, participants must achieve a) at least 50% on each learning outcome (LO), b) 50% of the total points for continuous assessment and group assignment, and c) 50% of the total course points.
Enroll Today!
Whether you’re looking to advance your career, better market your business, or simply enrich your CV, this course equips you with the skills and strategies to succeed!
Web page: YUFE Skills of the future courses – International marketing
COURSE TIME TABLE
New schedule for the academic year 25/26:
MAR 25th – Introductory lecture; Assignment instructions
APR 1st – Introduction to International marketing, Cultural & political environment, Marketing research
APR 8th – International marketing strategies; Market entry strategies, STP process and branding
APR15th – Assignment feedback and discussion
APR 22th – Ethics in international marketing; 4Ps: Product & Place
MAY 6th – Assignment presentation; 4Ps: Price & Promotion
*Lectures will be held from 4:00 PM to 8:00 PM.
ADMISSION CRITERIA
Applicants need to hold a bachelor degree.
Seats available: 15 participants; minimum required for the programme to take place: 8 participants
REGISTRATION AND PAYMENT
Registration
The registration for ac. year 2025/2026 is open until 27th February 2026.
To register for the program, please follow the link.
Payment
This program has the following fee: 430 EUR. The generation of learners (during ac. year 2025/2026) receives a 30% discount. The fee with the 30% discount is a total of 301 EUR.
The payment details are below. Please do not make the payments before you receive the confirmation of your registration.
Payments should be made at least seven days before the beginning of the program.
Faculty of Economics and Business in Rijeka
Ivana Filipovića 4, 51000 Rijeka
OIB: 26093119930
IBAN: HR8623600001101586015
Reference number: 292354
Swift: ZABAHR2X
Description: Your name – International Marketing
CONTACT
For organisational inquiries:
Tihana Naglić
E-mail: tihana.naglic@uniri.hr
For course content related inquiries:
Nina Grgurić Čop, PhD
E-mail: nina.grguric.cop@efri.uniri.hr
Ivana First Komen, PhD, Full Professor
E-mail: ivana.first.komen@efri.uniri.hr